SEARCH ENGINE OPTIMIZATION
Search Engine Optimization
Are you familiar with SEO? Do you know what a search engine is? Do you know how a search engine works? Don’t worry! Missing Piece Marketing can help.
Google, Yahoo, and Bing are examples of search engines that customers use to find out information about your business. Often times customers will use these sites to look up your location, phone number, or hours.
So how does a search engine work? Search engines, like Google and Yahoo, have massive indexes of websites. They use different tools to index (or “crawl”) your website and store information such as names, locations, keywords, etc. Search engines won’t pull up your website if it is not structured properly.
When a customer wants to find a business, like a near by restaurant, they go to Google and typically type something like “restaurants near me” or “restaurants Green Bay, WI”. Since there could be thousands of restaurants in your city you need SEO (or search engine optimization) to structure your website in a way that allows search engines to push your business information to the top of their results list.
How Missing Piece Marketing optimizes your site for online visibility
1. On-Page
2. Off-Page
Increase your visibility online with in-bound links, search engine submission with site maps, local directory listings, blogs, video marketing (like YouTube & Vimmeo), write reviews on other businesses, answer questions on platforms like Quora.
3. Social
Use Social Media for further exposure with Facebook, LinkedIn and YouTube. While Pinterest is a search engine, use Pinterest to drive traffic to your website.
4. Citations
Your NAP (Name, Address, Phone number) must be consistent on your website, directory listings and social media. We make sure your business shows up consistently across the World wide Web.
How It Works
1. Your website is optimized
2. Create external links
Quality external links are created to point back to your website. You become more visible online the more quality links that are created.
3. Personalized
There is no cookie cutter search engine optimization. Your SEO is customized to get your site ranking in search engines.
4. Mobile Friendly
Your website is structured to show up on computers, tablets and phones. Google rewards websites in rankings that are optimized for mobile.
5. Site Security
Google wants all websites to be secure (http vs. https). We make sure your SSL certificates are installed and up-to-date.
